3 Easy Steps to Attract Your Dream Clients
6 minute read
One of the biggest questions I see from women’s health business owners is a simple one...
How do I attract more clients?
However, the answer to this question may not always seem easy.
But what most people don’t realize is that the clear path that leads to your success is already within you. I know that you are a compassionate and thoughtful health caregiver. You’re passionate about health, wellness, and helping empower women to live their healthiest lives.
This passion within you is your secret to success, my friend. It’s the key to setting yourself apart online and effortlessly attracting your dream clients.
Here’s how it happens:
When you gain clarity around your passion…
And you consistently infuse your passion into your online presence….
You will effortlessly captivate your dream clients...
But most people don’t take the time to go through this process.
And when you skip over these steps, you risk looking just like everyone else in your field.
With headshots of you and your team that look like every other business in town.
And generic copy that gets lost in the sea of Google searches.
Why Your Marketing Might be Missing the Mark:
It’s so easy to focus your marketing efforts on showcasing only what your business does — describing the products and services your business offers. Telling your clients what you do and how you do it.
And while this sounds like a good thing, I mean you are providing these amazing resources that your clients do want and need.
This is exactly what all your competitors are doing as well. This doesn’t set you and your business apart.
Because when your potential client does a Google search and lands on your website, what’s going to keep them there? What’s going to make them choose your services over the next company?
The truth is, you’re not going to be able to set yourself apart and start making your business dreams a reality by following what everyone else is doing.
Think about how you make a decision. You do research and ask friends for advice. But at the end of the day, you “listen to our heart” and “go with your gut.” You make the choice that feels right.
Your dream clients do this as well. So how do you ensure that you feel like the right fit?
Focus on your passion. Because when your client feels that your purpose, cause, and beliefs align with theirs… That your words speak straight to their heart and capture the essence of what they need and want… That’s how deep relationships begin to form. You’ll find yourself effortlessly attracting your dream clients. Clients that trust you and will be loyal to you.
The first step? Gaining clarity around your passion. This is where the fun begins!
Build a Solid Foundation: Gain Clarity
Are you ready to get started? Grab your favorite warm beverage, get comfy in your favorite chair, and have a pen and paper nearby. This will be fun and easy — I promise!
Let’s start with WHY you’re passionate about your work. As we’ve talked about, this is the “secret sauce” to making your business stand out from the rest.
By thinking through your “why,” you will gain clarity around who you are and what purpose, cause or belief you exist to champion.
Becoming crystal clear on your unique purpose and vision is the key ingredient to your future success. This clarity will help you know what value you have to offer your clients.
And once you hone in on your own unique vision — you’ll then be able to bring your passion and personality to life online.
Take a little time to think about your personal and professional journey to this point:
Think about why you were drawn to your work in the first place.
How did you get to where you are today?
What gets you out of bed every day with a fire in your belly?
Why does women’s health matter to you?
What kind of impact do you want to have in the world?
Write these things down. Cross things out. Move them around. Really hone in on your unique purpose and vision. Get it down to a few sentences if you can.
Congrats, friend! First step accomplished!
I don’t know about you, but when I took the time to think through these questions for my own business, I felt so excited and proud about the work I was doing.
And you can use this excitement and passion for your work to your advantage. Let’s keep going!
The Key to Setting Yourself Apart from the Competition: Consistency
Now it’s time to infuse your passion into your online presence. To consistently infuse your passion, your voice, your heart, into everything you say and do.
By doing this, your online presence becomes an extension of your passion, not just a generic description of your products and services. Your online presence becomes a true reflection of your beliefs.
This is how you stand out online and speak straight to the heart of your clients.
Here’s a quick breakdown of the key elements that make up your online presence:
Website Content: When your website pages — Home, About, Services, Blog, etc. — all show the clarity of your passion through copy, photography, and design, you’ll create meaningful and trustworthy connections with your dream clients.
Social Media Strategy: Your social media platforms — Facebook, Instagram, YouTube, Podcasts, LinkedIn — provide opportunities to build on that trust, engage with new leads, and provide value to your audience.
Brand Assets: Having a clearly defined brand allows you to clearly and consistently infuse your heart into everything you do. Photography, color palettes, fonts, iconography — all work together to cohesively showcase your unique brand. And they can be applied to anything you do — whether that’s a TED talk, an eBook or e-course, or an advertising campaign.
So how do you infuse your passion into all of these elements? We’re going to get a little creative, but again, I promise it will be easy! This, for me, is my favorite part of the process!
Pick out 4-5 words that describe your business. These should represent the feeling you’re going for with your brand. To help you select these words, think about:
How do you want people to feel when they visit your website? Inspired? Comforted? Empowered?
What words do you want people to use when they describe you and your business? Kind? Warm? Transparent?
How do your friends and family describe your best qualities? Encouraging? Supportive? Reliable?
You can also begin to hone in on a visual style that “looks” like you.
What colors are you drawn to?
What design style do you lean toward? Do you like clean and minimal? Or something more colorful and bold?
Look for other brands that inspire you. And don’t be afraid to get ideas from outside your field. Think about where you shop, the blogs you follow, the resources that you pinned on Pinterest… Take note of what you like about these sites.
And now you can begin to incorporate your words, your visual style, the things that make you and your business unique, consistently throughout your online presence.
And when you take the time to go through this process...that’s when the magic begins!
See Results: Captivate Your Dream Clients
Now that you’ve gained clarity around your passion…
And you know how to consistently infuse your passion into your online presence….
You will effortlessly captivate your dream clients...
By going through this process, you are way ahead of the game and will start to see incredible results for your business. Because now your business and your brand align with your core passion and values. This will speak to the heart of your dream clients and inspire them to action, in a way that generic copy simply won’t.
So are you ready to attract your dream clients and start growing your business?
Get creative. Take action. And don’t forget you’re not alone. If you want help going through this process I’d love to partner with you.
Because it’s my passion to empower thoughtful health practitioners and leaders - just like you. Together we’ll breathe life into your business and attract your soul-mate clients. By crafting a brand message that captivates and creating an online presence that connects. Check out my services here.