5 Reasons Your Health Business Needs a Blog
A 6-minute read
Many women's health professionals are growing their businesses in a simple way - blogging.
From attracting new clients, to generating sales, to seeing revenue growth for your business… Blogging is an easy and effective way to promote your business in our digital world.
That's why adding a blog to your website is one of my top recommendations for women’s health leaders on the rise. Especially if you want an effective low-cost strategy for both the short and long-term. But more on that later...
But you may think to yourself…”Blogging is only for ‘bloggers’”. Or that it’s only relevant for the travel or food & wine industry.
But, a blog is a powerful marketing tool for all businesses. Especially in our digital world today.
If you desire to build your community and foster trust with your prospective clients. To see more conversions for your site and steady growth for your business... Then you're in the right place.
Let’s take a look at why having a blog is more relevant for you and your business today now more than ever.
Is Blogging Still Relevant in 2023?
My answer…? Yes! Think about it — what do you do when you have a question about something? You Google it...right?
Each day we use Google to answer our burning questions — and the meaningless ones too, let’s be real.
In the last second alone— 63,000 people submitted a search query on Google (Internet Live Stats). That adds up to 5.5 billion searches a day!
We scour the first page of search results, pour over reviews, and you guessed it... Dive into blog posts that speak to our pain points and offer helpful solutions.
Helping women answer their health questions is so important. And with a blog, you have an amazing opportunity to share your knowledge and wisdom with hundreds — maybe thousands — of women.
And blogging has proven to be effective for quite some time.
Blogging began to gain popularity in the corporate world around 10 years ago. Having a blog allowed companies to connect on a deeper level with their target audience. To speak to the heart of their prospective clients and their needs... Offering specific information, solid advice, and tangible solutions.
This connection with your clients is the key to sales and the growth of your business.
And in today’s digital world, we rely on the internet now more than ever. Blogging continues to be a proven powerful and profitable marketing tool. A recent study by Data Box, showed that 68% of marketers find blogging more effective than they did 2 years ago (Databox).
But you may be wondering if having a blog is really worth your time and energy.
Is Blogging Worth it for Your Business?
There’s a common thread between successful health & wellness leaders... They’ve succeeded in adapting to the changing needs of today’s consumers. They know exactly who their audience is and how to reach them online.
Having a blog is a key element to connecting with your dream clients. To gaining access to larger audiences and seeing your businesses flourish.
Here are five key benefits of blogging that can help you achieve your business goals - today.
1. Establish Your Authority as an Expert in Your Field
If you desire to be a leader in your field, it’s important to establish yourself as an industry thought leader. This means putting your “pen to paper” and getting your wisdom out there!
A blog is an easy way to start sharing your expertise. Plus, you’re able to go beyond the services listed on your website. You can dive into the details and describe WHY you provide these services to begin with.
Focusing on this WHY allows you to speak to the heart of your dream client. When you show that you really care and understand the root causes of their problem...you build trust. Your dream clients will know that you are the perfect person to help them.
So not only will you answer their burning questions... You'll provide a clear and easy solution: your services and products.
Your blog will show the benefits of your patient visits, online course, e-book, and products.
2. Establish Your Voice
Top left: Carolyn Witte (photo from The Proof Wellness); Bottom Left: Afton Vechery (Photo from Inc. Magazine); Bottom Right: Dr. Robin Berzin (Photo from Poppy Seed Health).
Most successful leaders in the health and wellness space are known for their unique personality and voice. Look at Carolyn Witte - CEO & Co-Founder of Tia Health, Afton Vechery - Co-Founder of Modern Fertility, and Dr. Robin Berzin, MD. CEO & Founder of Parsley Health…
People are out there waiting to hear what YOU have to say. And a blog is an amazingly simple way to begin sharing your expertise in a way that only you can.
Infusing your blog with the very things that make you, you — is the key to your marketing success.
Your heart for your work.
Your unique personality.
Your heart-felt approach.
Your vision.
And when your blog is a reflection of who you are — you will effortlessly set yourself apart from the competition.
This, my friend, is this is the key to attracting your dream clients and seeing your business flourish.
3. Rank Higher on Google: SEO Benefits of Blogging
We touched on how much we rely on Google in our daily lives. And when you think about the actual purpose of Google — it’s pretty simple. Google is the means of showing people the information they are searching for.
Google relies on industry experts — like you!— to share this information online. And when you post new, relevant content on your website... Google rewards your efforts by moving your information higher in people's search results.
Businesses with updated and optimized blogs tend to get 67% more leads than those that don’t invest in a blog (HubSpot). Because when your content connects with the heart of your client — you’ll see your website rank higher on Google. This will lead to more conversions and sales for your business.
This is the essence of SEO (search engine optimization). And when you have SEO working on your side, you’ll see these key benefits for your business:
Google will better understand what you do and show your content to your target audience.
By posting consistent & quality content, you’ll see more traffic to your website.
Ranking higher on Google improves your business's visibility online.
Establish authority and in turn more leads and conversions...which means more revenue for your business!
4. Grow Your Audience
A blog is an easy place for your target audience to begin engaging with your business. And as they spend more time with you — online — a relationship develops.
You’ll establish a strong foundation of trust and your dream clients will turn to you when they need help. According to HubSpot, 47% of buyers view 3 to 5 pieces of content before engaging with a company representative (HubSpot).
When your blog consistently provides quality content and shines a light on your dream client’s pain points…
Can you guess what happens?
You’ve become your clients “go-to” expert! They’ll keep coming to you for answers first.
Think of how amazing it will feel to see more and more of your soul-mate clients look to you when they need answers. Plus, you'll see the incredible effect this will have on the growth of your business!
5. A Strong Return on Investment
And the great news? It’s super easy to get started with a blog — for free. There are no extra costs to adding a blog on your website. It's as simple as adding a new page to your website and posting your first entry!
Plus, your content can live on your site forever. One post will continue to reap rewards for years to come. Talk about a strong return on your investment!
And when you incorporate SEO best-practices into your blog — strategic keyword placement, inbound and outbound links, clear call-to-actions — your blog will become a powerful marketing tool for your business.
This is especially helpful for business owners that have a small marketing budget.
You'll gain peace of mind knowing that your blog is marketing your business 24/7, 365 days a year...
Harness The Power of Blogging Today
By now you know that a blog is both an amazing resource for your clients and an incredibly effective marketing tool for growing your business.
But if you’re worried you don’t have the time to consistently keep up with a blog or you want to focus your energy on your clients... that’s ok!
That’s the reason I provide copywriting services for women’s health practitioners and leaders on the rise.
I understand how overwhelming it can feel to market your business in this digital age. Plus, you have a million things on your plate and may not want to spend hours each week typing away at your computer.
I’m here to make your life easier.
I’ll come alongside you to simplify your marketing needs and help you reach your goals. Learn more about the ways I can help your marketing efforts here.
And the first planning session is on me!
Let's put that coffee date on the calendar. Go ahead and schedule your free 15 minute consultation here.
I look forward to chatting with you soon!
Sources:
“Google Search Statistics.” Internet Live Stats, Accessed 6 Nov. 2020, www.internetlivestats.com/google-search-statistics/.
“The Shift in Your Content Marketing Mix: 25 Marketers On What's Changed in 2 Years: Databox Blog.” Databox, 24 June 2020, databox.com/perfect-content-marketing-mix.
HubSpot. 2020 Marketing Statistics, Trends & Data - The Ultimate List of Digital Marketing Stats, Accessed 6 Nov. 2020, www.hubspot.com/marketing-statistics.