How to Grow Your Women’s Health Business
6 minute read
As an expert in women’s health, you’re doing truly amazing things to help women in your community. And, there are so many more women out there that are looking to:
Soak in your insightful knowledge.
Experience your thoughtful caregiving.
Solve their problem by purchasing your product.
But, here’s the kicker — how do these women find you?
There’s no question that the demand for your unique offerings is high. But, it’s possible your dream clients aren’t hearing about the amazing work that you’re doing. Or, that your competition has a louder voice and is winning clients away from you.
That’s why marketing your services and business is so crucial to your success. Effective marketing can help attract more clients to your business and help set you apart.
Set Yourself Apart with Digital Marketing:
Whether you’ve never invested in marketing or you’re ready to kick things into high gear…You want to make smart decisions with your marketing dollars that get results. But it can be hard to know where to begin.
We are now living in a digital world and must connect with our ideal clients long before they walk through our doors. And, an increasing number of people — 80% of online users! — are looking online to search for health-related information (JMIR.org).
Does your website show up in their search results? Does your online presence connect with your ideal client?
Many successful health professionals have turned to their online platforms to help them achieve their goals. Because honing in on your online presence will help you:
Build trust with your existing patients.
Attract more of your ideal clients.
Increase your brand awareness.
Inspire patient and professional referrals.
Establish your authority as a women’s health leader.
And, it’s easier — and cheaper — than you think!
Marketing yourself in the digital space doesn’t have to be overwhelming or confusing. In this article, I’ll take the mystery out of how you can reach your ideal clients in this new digital world.
So Why Digital Marketing?
Think of your website, social media accounts, blogs, e-newsletters, as living conversations. Just like you had picked up the phone to chat with a loved one, sat down for coffee with a friend, or began a meeting with a client.
And seeing your wisdom make a positive impact on someone’s life lights you up. Am I right?
Now ask yourself...What was the key to helping your client succeed?
Simply sharing what you know with the person that needed that information! Easy, right?
Your online platforms do just that. They share what you know — your answers and solutions with the people that are looking for the answer to their question. But on a much larger scale.
With one post, you are able to connect your heart to your dream clients and communicate your wisdom to many people at once. People located all across your city, state, and even the country. You can shine a light on their pain points and desires, and show your services as the perfect solution…
And the great part is, these conversations live forever and will keep helping people far into the future. Talk about a long-lasting investment.
Until it’s possible to clone yourself or time-travel, creating online content will save you both time and money in the long-run.
How to Market Your Health Business
When brought to the basics, your digital marketing — the living conversations we just talked about — is really just words strung together on a page.
But when you infuse your online content with your voice, your personality, your passion — magic happens.
Because words have the natural ability to pull people’s heartstrings, inspire them to action or make them swipe their credit card. Words are the closest thing we have to actual time spent together with the people we care about. They have the magical ability to foster genuine relationships and build trust in the digital space.
And when your content connects with your ideal client you’ll quickly begin to see more patient visits and higher sales.
Pretty easy, right?
Let’s take a quick peek at 3 easy ways you can start effectively marketing your business today — for free.
Blogging for Women’s Health Practitioners
A blog is an amazingly fast and easy way to provide incredible value to your current and future clients.
Just think – when someone has a question about their health, they often turn to Google first for help. And poof! There are your words speaking straight to their heart — explaining what they’re experiencing and the solutions you can offer for healing.
Maintaining a blog is a great way to become the “go-to” authority for your field. People — your current and future clients — will begin to look to you first for answers — on your website, on your product page, and in-person.
You may think — “There’s already a ton of information out there on the internet. What could I possibly have to add?”
But, this simply isn’t true. Because your voice is unique, as is your perspective and the journey that led you to where you are today. There are women out there that need to hear from YOU.
And, let me remind you — you truly are a subject matter expert in your women’s health specialty! People are dying to know what you know — trust me. It’ll be easy to provide high-quality content that people are going to be excited to read.
Techie Tip: Blogs are also a great way to begin generating organic search traffic for your website AND boost your search engine optimization (SEO). This will help your website rank higher on Google, which is super important — I mean how often do we scroll through to the second page of Google search results? You want to be on TOP of that first page of results!
2. Email Newsletters to Share Your Wellness Services
Regular email communications are expected by your clients today. Because the people that sign up for your emails are the ones that want to stay connected to you. They will take the time to listen to what you have to say.
And this is how you begin to grow your loyal following.
Because your emails are your way of checking in with your clients on a regular basis — seeing how they’re doing and offering your help if they need anything.
This builds trust and lets your clients know that you care about them and want to help them in whatever way you can. And where do you think they will turn when they need a product, book, or in-person service? Yep, that’s right! You!
Emails are also an easy way to keep providing value to your clients throughout the year — by offering your advice, sharing insightful information and letting them know about helpful new products.
Fun fact: Emails produce $40 for every $1 spent (Neil Patel)!
Plus these people can be an amazing resource for you. Do you want more referrals? You can offer an incentive in one of your emails. Do you want insight into what products or services your community wants? Send out a link to a survey!
Emails are a great place to interact with your “inner circle” in a meaningful way that benefits you and your clients.
3. Expand Your Reach with Social Media
The final step to effectively marketing your health business, is no surprise. Social media! This includes all your social platforms — LinkedIn, Facebook, Instagram, YouTube and Pinterest.
Using social media is an amazing way to expand your reach beyond your current client base. You can build relationships with prospective clients and even reach totally new demographics.
Because these are the digital platforms that many of your prospective clients are leaning on to do localized searches...or quickly look up a referral from a trusted friend.
Having a strong social media presence — allows your prospective clients to not only find you, but to begin engaging with who you are and what you do.
Fun Fact: 47% of clients engage with 3-5 pieces of content before engaging with an employee/sales rep. (Demand Gen Report).
Depending on your business’s unique needs — you may decide to focus on just one or all of these platforms. But most health businesses begin with Facebook and Instagram. It’s important to have a strategic plan for each platform that supports your overall marketing goals.
Pro Tip: Consistency is key! When you incorporate one or all of these options into your marketing strategy, make sure you have the time to create and post your content consistently each week or month. Don’t over-commit yourself! This consistency will build trust with your community.
Ready to Start Marketing Your Business?
It’s totally possible to start taking advantage of these free marketing options today to begin growing your business. Start by adding a blog, sending out a monthly email newsletter, or posting on social media. Just remember to be consistent!
But, if you’re already feeling overwhelmed or you don’t have the time to focus on these tasks, then delegate! Outsource your content needs by hiring a health and wellness copywriter that is specialized in your field.
I’d love to help you with your marketing needs. Click here to learn more about my service offerings.
You’ll gain peace of mind and the freedom to keep focusing on what you do best!
Sources:
Chen YY, Li CM, Liang JC, Tsai CC. “Health Information Obtained From the Internet and Changes in Medical Decision Making: Questionnaire Development and Cross-Sectional Survey” J Med Internet Res 2018;20(2):e47. https://www.jmir.org/2018/2/e47 DOI: 10.2196/jmir.9370. PMID: 29434017. PMCID: 5826978
Patel, Neil. “Your Email Marketing Isn't Working Because No One Gets Your Emails (and Here's How to Fix It).” Neil Patel, 29 Sept. 2020, neilpatel.com/blog/boost-email-roi/.
“2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data And Analysis.” Demand Gen Report, 2016, www.demandgenreport.com.